Should Countries pursue Soft power?

Shashi Tharoor explains what defines India. Why India need might not need might of 5th largest economy, one of largest armies and 2nd largest population to win over world.

Indian food industry in London generates more employment than several other major industries (mining etc.) in UK together. How Indian bollywood is building soft power of India and why India will lead the world in time to come.

A powerful and invigorating speech.