Surprise Business

Came across couple of nice articles on Surprise business.

Japanese version of surprise business.

It sounds like a hell of an idea, surprise surprise surprise.
I think in India, surprise business idea could be very successful if scaled up to include multiple offerings such as commodities (low cost), cold drinks, stationary and likes. It could be combined with traditional shops wherein existing traders will offer both traditional as well as surprise buy offer...this will help the idea to take off. Moreover, early movers will gain an element of freshness and hence might corner extra business.

Wonder..what if u r offered a drink that is not what u asked for...u can play bets on it :)
Or may be u went to buy cheap Reynolds...and thanks to an evangelist u come back with a Mont Blanc ..

This will be very much like a Derivative trading or to be blunt ...sort of betting..anxiety...experience...greed will drive this business.

To start with..airport, railway stations etc...high volume churners could be ideal location to kick start the business.

Later on this business can be converted to a chain and scaled up across the country and region.